Today, we’ll teach you everything you need about advertising and graphic design, their differences, and our marketing. Let’s see their faceoff: Advertising Design vs Graphic Design.
What is advertising design?
Advertising design is an innovative discipline. It is the union of two worlds, graphic design, and advertising, to achieve meaningful creativity by advertising a certain product or brand.
The idea behind advertising design is to create something that looks good and encourages people to make a purchase or become interested in a particular service or product.
Ad creative clearly aims to make a sale, although that is really the purpose of the ad itself. Strictly speaking, ad design requires optimizing the ad to sell more or attract the attention and interest of more people. This is, of course, achieved by focusing on people’s eyes, i.e., by giving them a beautiful or eye-catching ad that sparks something in them.
What is graphic design, and what is it used for?
It is a broad field that interacts with many others and, in turn, operates independently. The main task of this space can be summarized as everything that makes it possible to promote and publicize products, services, brands. However, if you are still wondering what graphics are and what they are not, we can even go one step further.
Graphic design is anything that conveys a visual message. Thus, its principle is to obtain visual representations or messages.
This system uses images, videos, and textual elements, all essential for graphic and visual communication. Graphic designers convey the necessary messages and ideas using these elements.
In other words, it is the system that allows you to convey the visual identity of the brand or product. The area that attracts graphic designers also attracts networking. The same is true in marketing. Graphic design translates ideas and messages across multiple media into multiple mediums.
Differences between advertising design and graphic design
To distinguish the main difference between graphic design and advertising design, it is necessary to start with the definitions.
First of all, you should know that graphic design aims to combine different elements, mainly illustrations and texts, to convey a certain message through the use of different elements and specific tools. In other words, its basis is creativity, and its purpose is to represent or visually capture a certain message.
On the other hand, advertising design depends on the identity of the company and the goals of a particular company or organization. An advertising design expert aims to deliver a message to attract new customers.
This message can be designed and conveyed through different techniques and tools. An advertising designer’s creativity designs the various concepts and elements involved in creating, communicating, and presenting a brand to the public.
The main difference between graphic design and advertising design is, therefore, their purpose: the former aims to convey a message through an attention-grabbing creative design. The latter, on the other hand, has a more precise aim. Advertisement design is aimed at a specific audience and aims to capture the attention of potential customers with a message.
Graphic Design Services at Graphic PH
Graphic PH offers a wide range of personalized services that integrate design actions in order to optimize the visibility and reach of your business. Some examples are:
Social Ads
We create and improve social media campaigns to generate sales, attract leads, or obtain new traffic from specific sectors. We compare different channels and adjust the investment according to the return.
Market Place Ads
We create profitable campaigns on Amazon and other markets. We target campaigns for your most profitable and highest-rated products to improve organic sales.
Email Marketing
We enable the database with email marketing campaigns. We develop recruitment processes and automate their conversion via email.
Content generation
We produce content for social media, websites, or advertising campaigns. We analyze audiences and test different strategies to build loyalty and conversion.
What does an advertising designer do?
An advertising designer is a person who can create visual messages, that is, transmit an idea, using professional drawing, sketching, illustration, and photography techniques, all of which are associated with digital tools.