Branding Agency in The Philippines
Visual content plays a fundamental role in online marketing. To attract customers, the first thing that will catch their attention and make them stay is the images. After having caught their attention, they will read the publication’s content. That’s where branding agency Philippines come in.
The power of images goes much further. It has the power to capture people’s impressions and provoke them to share, like, and interact with the publication in general. It is a fact that people share images more than texts.
Graphic Design
Graphic design is the art that we, as content creators, use to draw your attention without taking up your attention for too long. So you don’t have to read or listen—just look. It helps us communicate creatively. From there, we also create your brand’s personality.
There are many varieties, and it seems funny, but when we are driving and we see traffic signs, they are created to be understood with the fewest possible lines, by a graphic designer. And suppose we are going to enter a bathroom. In that case, we know which one is for women and which one is for men because years ago, a graphic designer came up with the idea of simplifying the two genders by means of pictograms so that the public could understand it perfectly, when they needed it most.
Display Advertising Design
After advertising in print media, radio, and television, we move on to display advertising or advertising on the Internet. Unlike with the other types of advertising, with display advertising, we can see how much we are spending and how our campaign is developing.
Another great benefit is that we can segment it to reach a specific target, which is a great advantage since we don’t have that option in traditional advertising media.
There are different formats; even platforms like YouTube have their own formats. There are also different payment methods depending on whether you pay per click, per impression, or per action. There is a wide variety of opportunities to communicate and reach our audience.
Social Networks Design
In recent years, social media has become one of the best communication channels for companies. There are no specific social networks for companies; and can become a good tool if it allows you to reach your target audience.
You must keep in mind that depending on what your brand represents and what you want to communicate to your clients, you should have a greater presence in some areas than in others.
Something we often forget is the way we speak and address our recipients. You don’t write the same way on all social networks; on LinkedIn, you will use a more formal and serious tone, while on Instagram and Facebook, you can use a more friendly attitude.
Email Marketing Design
When we already have clients and want to retain them, “email marketing” or “mailing” comes into play. Our newsletter design can provide them with interesting information such as offers, contests, events, etc.
This concept can be a bit overwhelming for the customer, as they feel “bombarded” with emails from our brand and may develop a negative feeling towards us because of this. However, this does not have to happen if the customer has provided us with their data.
It may also happen that the client gets tired of our emails and blocks us or presses the “no longer receive messages” option. Another important factor to consider is that we run the risk of our emails being sent to the spam folder, and once there, it is difficult for our client to read them.
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