There are many designers, but how can you find excellent graphic designer skills? How much knowledge do you have about how to distinguish a good designer?
In this article, we will introduce how to distinguish good designer skills, which is something that people in charge of ordering promotional materials should know. We hope this will be useful as a concrete way to distinguish designers when looking for a designer.
1. They will meet your deadlines
Graphic designers with solid skills will always meet deadlines. They have solid time management until the end of the project, so they have a clear understanding of how much time is needed at each point. If the delivery date is likely to be delayed for some reason, they will not report it at the last minute, but will report it at an early stage, making it easier for you to deal with the situation. Meeting deadlines is also closely related to personality, so it is best not to ask designers who cannot meet this requirement to work on your behalf.
2. Progress efficiently. Less rework.
A good graphic designer will complete the work efficiently in the shortest possible time. They will work carefully and with solid technical skills to produce highly accurate deliverables, so there will be very little rework. Just because they work quickly doesn’t mean the quality is low. They will not compromise on anything and will take the initiative to check the work rigorously, so there is almost no need for a third party to check it again before delivery.
3. Keeping up with trends
Excellent designers are very sensitive to the latest trends. They keep up with the latest trends in the industry, seminars, and the latest technical books to understand what beautiful design is. It is very important to create high-quality deliverables that make customers say “Wow!” A good designer can create deliverables that are in line with the times while keeping up with the latest trends and of course the quality of the deliverables.
It is easy to directly link to results, such as attracting customers.
A good designer will work with conversion (results) in mind. Therefore, the completed work is more likely to generate conversions and lead to sales. A good designer doesn’t think that creating a deliverable is the end of the job.
4. They will listen carefully to what you want to do and your goals.
A good graphic designer is very good at listening during meetings. They listen carefully to things that you can’t express well in words, so by the end of the meeting, both parties have a clear understanding of what they want to do and their objectives.
5. They know their areas of expertise and will present them to you in advance
The more skilled a good graphic designer is, the more they know what they are good at, so they will be able to tell you in advance what they can do and what their skills are. This also makes it easier to ask them to do the right project, as you can work according to the designer’s area of expertise. Designers with a lot of past achievements tend to have clear areas of expertise, so it is very important to find out in advance.
6. They don’t leave things vague, but provide concrete examples to help you understand.
A good designer will communicate the project information, and if there is something you don’t understand, they will immediately ask, “I don’t really understand this point, but would it be okay if I made it a design for women in their 20s like this?” and provide a concrete example to confirm.
This allows both parties to have a clear understanding of each other and create the final product. A good designer will not start work while leaving things they don’t understand ambiguous, so be sure to ask them again to see if they understand well.
7. Uses white space effectively and understands the basics of layout
A good designer has a solid understanding of the meaning of white space in design and the basics of layout. Therefore, the finished product has an appropriate amount of space and is not crowded with text or images that are difficult to read.
Knowledge of how to make good use of white space and a high level of understanding of the basic structure of layout are directly related to the quality of the final product, so it is a good idea to align your ideas about design in advance.
8. Multiple suggestions provided
A good graphic designer is not one who waits for instructions, but one who is able to propose many ideas. Designers who wait for instructions tend to have a strong sense of being just a worker, and I get the impression that they don’t put effort into each individual step of the process.
The designers, who are not just craftsmen but have the desire to please their clients beyond their expectations, make full use of their knowledge and propose multiple different patterns. Of course, you can see the ingenuity in each and every step of the process, which makes you want to place repeat orders.
9. They will provide you with a delivery date
A good graphic designer has good time management skills and will set a deadline for themselves. They will give clear advance notices, such as “This task can be completed quickly, so we can deliver it by 10 a.m. tomorrow,” so we can feel at ease when entrusting them with work.
10. Can be contacted in a timely manner
A skilled designer will always carry a contact device such as a smartphone so that they can receive business-related contact from individuals or corporations at any time. This means that they can be contacted in a timely manner by email or phone.
Some designers aim to reply within an hour, so if you hire a designer for work, they will be able to make corrections immediately even if they need to. In fact, designers who can be contacted in a timely manner tend to have a large number of projects on hand because they are highly trustworthy.
What did you think?
This time, we introduced how to distinguish a good designer, which is something that people in charge of ordering promotional materials should know. A good designer has good social skills and always follows the rules regarding deadlines and prior agreements and promises.
The characteristics of a good designer that I introduced this time are all common traits that a job recipient should have. However, no matter how much you improve your skills in identifying designers, it is not easy to find a good designer in the faceless and highly anonymous environment of the Internet.
If there is something you would like a talented designer to create, please contact us. We have a system in place that can realize the various requests you have regarding design production. If you have any questions about graphic design services, use the form below to contact us.